Electronic shelf label news

This section collects what has been published about electronic shelf labels (ESLs) in Spain: chain rollouts, pilots and announced figures. Every entry carries the date of its source and a link to it, and none concerns Keonex, which publishes the site. Most sources are in Spanish; the summaries below are our own translations.

Monthly tracker

The monthly tracker of who uses electronic shelf labels in Spain puts every chain with a known rollout or pilot in one table, with the vendor where the press names one and a source for each row. Dated items are below; the overall picture is there. For Germany, where the rollouts are larger and older, see Kaufland, Edeka, dm and others.

Latest items

1 September 2026: Alcampo commits to 84 stores

Alimarket reports that Alcampo will install electronic shelf labels in 84 supermarkets: 560,000 labels and an investment of 3.8 million euros over the financial year. The labels are Hanshow’s, mounted on HL Display’s Slimline rail system. The chain expects more than fifty stores to be equipped by year end, across dry, fresh and frozen sections, with models designed for low temperatures.

The impact figures come from the company itself: avoiding 1,843 km of paper strips and 8.4 tonnes of CO₂ a year. Diario de León, the same day, adds the regional detail: 21 stores in Castilla y León, including three in the province of León (Ponferrada, Astorga and San Andrés del Rabanedo), and more than 42,740 working hours saved per year across the whole country, according to the company. These are Alcampo’s estimates, not independent measurements.

Sources: Alimarket and Diario de León.

27 August 2026: El Jamón, close to 3 million labels over three years

According to Alimarket, the Huelva-based chain Supermercados El Jamón will roll out Hanshow labels gradually over three years, reaching close to 3 million units. The first phase, this year, covers around a hundred supermarkets. The article does not give the chain’s total store count, so we do not calculate labels per store.

Source: Alimarket.

Reading the announcements

A press release says what is being announced, not what has been achieved. Three filters help:

• Planned versus installed. “Will install” and “expects” are a schedule; a store with labels on the shelf is something else. In the Alcampo item, the fifty-plus stores are a year-end forecast.
• Savings figures. Kilometres of paper, tonnes of CO₂ or staff hours come from the company’s own calculations. They give an order of magnitude, not a benchmark for your case. For yours, use the cost calculator.
• Who is speaking. A chain announcing its own project has an interest in telling it well. Trade press quoting the release is not independent verification.

If you want to understand what is being bought behind these headlines, start with what an electronic shelf label is and continue with the implementation guide.

Archive

19 May 2023: Lidl, over 50 million euros and 650 stores

ESM Magazine reported Lidl Spain’s plan after a pilot in Zaragoza stores: more than 50 million euros to roll out electronic shelf labels progressively in 2023 and 2024, across more than 650 stores, at roughly 3,500 labels per store according to the report. The stated aim was to save more than 2,900 tonnes of paper a year. We have not found an official update on progress, so this entry documents the announcement, not its delivery.

Source: ESM Magazine.

16 May 2018: Consum tests in Alcàsser

Valencia Plaza reported that Consum was starting a pilot in a store in Alcàsser, with a second in València the following week. Labels were used only in the chilled and liquids sections, and the goal was to reach five supermarkets that year. The article does not name the manufacturer. It is included as a historical reference: one of the first public trials in the Spanish sector.

Source: Valencia Plaza.

How items are chosen

An item is included if it has a date, a linkable source and a verifiable fact: stores, units, investment, a named vendor. Rumours, paywalled market studies with no access to their methodology, and anything that is vendor promotion are left out. The full rules are on the site’s methodology page. If you see a rollout we are missing, write to us with a link to the source.