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How to request an electronic shelf label quote
Published by Keonex. Not affiliated with etiquetaselectronicas.com. Keonex is a manufacturer and implementer of electronic shelf labels. How we work and why we say so: methodology and transparency.
To request an electronic shelf label quote you need four starting facts: how many stores and labels, which pricing system they must connect to, whether you want to buy or lease, and your timeline. With those, any vendor can give you an offer you can set side by side with another.
Keonex publishes this site, and below we tell you where to reach them if you want to.
Who is behind this page
Etiquetaselectronicas.io is edited by Keonex, a company that makes and deploys electronic shelf labels. We say so here, on the page about this site and in the tools, because anyone asking for a quote has a right to know that the site guiding them has a commercial interest.
What that means in practice:
- No lead brokering. This page does not collect your details or send them to anyone. There is no form, no “three vendors will call you within 24 hours”, and we do not sell contacts. If we ever add a form, we will say so here and in the privacy policy before it exists.
- No hidden price lists. We do not publish Keonex prices on this site, or anyone else’s. The numbers you see in the tools are the ones you enter.
- You can walk away with the specification and ask anyone you like. Everything below works equally for a Keonex quote or another vendor’s.
Who to contact depending on your business
There is really one practical decision: are you a pharmacy or not?
| Your business | Where to go | Why |
|---|---|---|
| Supermarket, fashion, hardware, bookshop, wine, pet store, electronics, jewellery, hospitality or other retail | keonex.com | Keonex’s site for its platform and general retail |
| Pharmacy or parapharmacy | farmaconnect.es | Keonex’s pharmacy brand, where the pharmacy management software is the main constraint. Our page on pharmacies explains why this site does not cover them |
| Anyone who wants to compare first | The tender template and this page | They work with any vendor |
Both sites are aimed at customers in Spain, which is why the links go to each site’s home page rather than to a specific form. If your stores are in another country, the first question to ask is whether they can provide service and support there, and in your language. Better to know that before you spend an afternoon pulling data together.
What to prepare before asking for any quote
A quote without data is just a price list. A good part of the gap between offers that look alike comes from each vendor having assumed different things. These are the facts that set the size of the project, from most to least important.
1. Scope: stores, SKUs and label type
How many stores, how many SKUs are on display, and how many price points there are on the shelf. One SKU does not equal one label: there may be two facings, a promotion, a display in two places. If you do not know, count the real shelving in one section, extrapolate, and say so in your request. Note any difficult areas too: chilled, frozen, humidity, spotlit display cases, high ceilings. They need different models and tests; you will find them sector by sector in the sectors section and on each sector page.
2. Pricing system and integration
Which system owns the prices: ERP, POS, store management software or a spreadsheet. Its name and version, and whether it has an API or only exports files. This is the item that adds the most cost and delay when it is left until last. Ask in the offer who handles the integration, what it includes, and what happens when your software vendor releases an update. The implementation guide explains why the costliest failures usually come from product codes rather than from the labels.
3. Buy or lease
State whether you want to buy, lease or compare both. A lease normally includes service and maintenance; a purchase usually bills them separately, but this varies from one contract to the next. So you are not comparing apples with oranges, ask each offer to break out labels, gateways, software, installation, support and contract exit. With that breakdown, the lease-versus-buy comparison and the total cost calculator let you put every offer on the same five-year footing.
4. Timeline and trial terms
When the system has to be running, and whether you want to start with a pilot. Asking for a pilot before a full rollout is reasonable in almost any project; see how to set one up in the pilot project page. Ask whether the pilot is charged, whether it is credited against the final contract, and what happens if it fails the criteria you agreed.
What an offer must contain to be comparable
Before accepting a proposal, check that it states in writing:
- The number of labels, gateways and licences, with the calculation method.
- The model of each label, its size, display type and operating temperature range for the zones you flagged.
- The expected battery life at your update rate, not the catalogue rate, and who replaces the battery or the label when it runs out.
- Which integration with your system is included, who builds it and how long it takes.
- Installation and commissioning: who does it, how many days, and which part of the store is disrupted.
- Support: hours, channel, response times, and what counts as an incident.
- Warranty and replacement of faulty labels, and what happens to labels damaged through use.
- Exit terms: what it costs to leave the service, what happens to your data, and whether the labels work with other software.
- Total price, itemised, stating whether VAT is included, and the validity period of the offer.
If an offer is missing any of these, do not discard it: ask. Often the vendor takes it for granted and simply has not written it down.
If you want Keonex to get back to you
You can contact Keonex through its general site, keonex.com, if your business is not a pharmacy, or through farmaconnect.es if it is. When you do, mention that you came from this site and attach the four facts from the previous section. They do not need to be final; it helps to say which ones are estimates.
Three reasonable things to ask Keonex, as you would any other vendor:
- Whether the quote covers your real volume or starts from a minimum number of labels or stores.
- Which connectors to your pricing system they have already built and which would be developed for your case.
- Verifiable references from customers similar to you, with their permission for you to call them.
You will not find a guaranteed response time or a coverage map here, because those are not figures we can publish with confidence. If the contact you choose is slow, carry on with the other offers: the specification is the same.
If you prefer other vendors
That is a legitimate choice, and this site is built for it. The steps:
- Fill in the tender template with the four starting facts.
- See who the most common manufacturers and brands are in our vendor comparison, which sticks to verifiable data and does not name a winner.
- Send the same specification to two or three vendors and ask for written answers in a common format.
- Run the offers through the cost calculator with the same assumptions.
- Pick one or two for a pilot, with success criteria set in advance.
If Keonex is left off the list, that is fine. What matters is that the decision is made on comparable offers.
Common mistakes when requesting quotes
- Asking for a price per label. It is the easiest figure to give and the least useful. Without gateways, software, integration and support it is not a project cost.
- Sending a different specification to each vendor. If each answers different questions, there is no way to compare.
- Leaving integration for later. It is the most uncertain part and the one that most disrupts timeline and cost.
- Comparing a lease with a purchase without putting them on the same basis. One includes services that the other charges separately.
- Assuming the pilot is free, or that it is mandatory. Ask in the first conversation.
What we do with your data here
This site asks for no data to show you this page. If you give personal or company details to Keonex through keonex.com or farmaconnect.es, Keonex will process them under its own privacy policy. This site’s policy is in the legal section.
Frequently asked questions
Is this page a form that passes my details to several vendors?
No. There is no form and no lead brokering. We explain what to prepare and link to the Keonex sites, since Keonex publishes this page. If you prefer other vendors, the tender template works just as well.
Do I have to ask Keonex for a quote?
No. This site does not commit you to anything, and most of the information applies to any vendor. A sensible approach is to ask for at least two or three offers based on the same starting data.
Why two different websites depending on the type of business?
Keonex serves general retail from keonex.com and pharmacies from farmaconnect.es. This site covers every sector except pharmacy, so pharmacy enquiries are pointed to the second one.
How many quotes should I request?
There is no official number. As an editorial rule of thumb, two or three complete, comparable offers show you the range; more add little unless they were requested against the same specification.
Can I ask for a quote without knowing how many labels I need?
Yes, but the count will be an estimate. Give the number of SKUs, metres of shelving and stores, and ask the vendor to propose the label count and explain how they calculated it.
Work out the total cost of a project
A calculator with editable assumptions: labels, gateways, software, installation and a 60-month rental option. No vendor prices: you supply them.